Being commercially aware means understanding what our organisation does, and the context it operates within. It means having a good understanding of our organisation, how it works, who its customers are, how it adds value to them and what influences our success and the overall performance of the organisation. In...
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Course Content
• Articulating the mission and purpose of our organisation
• Understanding how the external environment impacts on our organisation
• Describing the value chain through the key activities, resources, responsibilities and relationships in our organisation
• Explaining how value is created in your own role and how it relates to others throughout the organisation
• Evaluating how you currently relate to customers (internal and external), competitors and stakeholders, and identifying what could be done to relate to them more effectively so as to ensure they are getting value
Supporting Information
The course is held over the course of 3 days and attendance is required on all days.